The company I made for my logo is called photogiraph and the reason I named it photogiraph is because, my company I made is a photograph company that’s manly focuses and taking professional pictures for people. I chose the name photogiraph because my logo is a giraffe and my company is a photograph company so it just makes sense to put the to word together.

I chose a giraffe for my logo because giraffes are just silly, funny and friendly which would appeal to the demographic I am looking for. Since I am a photo company I think it’s good that my logo friendly and silly because if it was not most people would most likely be nervous getting there photo taken.

For my pictographic logos I was going for the friendliest look as possible so it will go with the title and the company I based it off of. For my color logo I was trying to make the colors pop so it would catch the viewers eyes. For my black and white logo I was trying to make it stand out by not filling in the spots and just leaving the outline of the spots white I feel like it gave the logo and little bit more flare and interesting look. Last but not least what I did for my grey scale logo, I was really trying to go with a more a tame look while I was making this grey scale because I think I would be better in a little more serious occasions, don’t get me wrong the logo for the grey scale is still really friendly it’s just it’s little bit more held back for different occasions.    

On my typographic logo I tried to make it go with the whole giraffe theme. I made some of the letters in the type longer then other to try to simulate a giraffes neck. For my color version of the type I made a black background behind the red letters to form a shadow. When I was making the black and white version of my type I was trying to make it look as similar as the color version for consistency so everybody can notice the logo in back and white.

For my combination logo I was trying to make it fit together as well as possible and I think I did that. By combining the logo inside the type it made it look allot more professional. For the colored combination logo I was sticking with the color theme that I had with my original type and my original pictograph I feel like the two colors mixed well. For my black and white combination I was looking for consistency like I was talking about with my black and white type so everyone can recognize it in black in white instead of color.

For my logo assignment I feel that did an okay job. I think that I could of put more details on the giraffes face and legs and I also think I could have made my combination logo better then it was. Thank you for reading my analysis for my company logo.